Ike told Adekunle and Venita what he observed from BBNaija's fame. He said the fame lasts for 3 years after which each housemate becomes irrelevant. That's, if he or she has nothing to keep the fame intact. When Adekunle told Ike about building a brand, Ike responded "Which Fu*king dirty brand? This life is about money. That's it. Especially in this Lagos. After Big Brother, in 3 years that brand go don collapse. Don't worry, you better fu*king find money."
That statement sent those in the room laughing hard. Ike didn't stop there. He disclosed his hatred for dancing on the internet to keep his brand active. "How many media personalities I don become since Big Brother, blogger, content creator, dancing. You thought I like dancing on the internet? I need money!"
Watch the video here.
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Ike Onyema owns a lifestyle blog with the handle Ike. Exclusive on Instagram. Similarly, he co-manages @coin2cashng and @gistwell. It is now clear that Ike prioritizes making money over building a brand. Man does it all for the money. One of the BBNaija viewers said she was shocked when she Ike started his blog. Based on what Ike said earlier, money is the only motivating factor.
Here are the reactions from BBNaija viewers.
